It Cosmetics YLBB ( Your Lips But Better Waterproof Lip Liner Stain ) Review, Photos and Swatches

It Cosmetics YLBB Your LIps But Better Has your lip liner been letting you down lately? Then maybe it’s time you try out It Cosmetics YLBB (Your Lips But Better) Waterproof Lip Liner stain ($24 USD). With its smooth, ultra-cream, moisturizing formula, and clinically proven lasting power, this is one liner that is sure not to let you down! In fact, it’s a complete game changer with its multi-purpose capabilities. This pencil will lock color in place while acting as a liner, primer, long-wear stain and reversible lip liner. Available in 7 color matching shades that are infused with ingredients your lips crave. Infused with the following ingredients:

  • Peptides
  • Collagen
  • Hyaluronic acid
  • Avocado oil
  • Shea butter
  • Aloe
  • Jojoba
  • Vitamins A, C, E, Acai, Green & White Tea for anti-aging!

I only own one shade, Nude Tan/Rich, a beautiful mauve color. I found the liner to glide on my lips smoothly and dried in place within a matter of seconds. Once dry, it wasn’t budging! I love the staying power of this liner and the fact that no reapplication throughout the day is needed. I personally prefer to wear it as a liner rather than an allover color because I like a more hydrating lip product. I do not find this lip liner to be drying by any means but once dried into a satin on the lips, it is no longer creamy. I like to rub my lips together periodically and it just isn’t that fun without the creamy feeling on my lips (lol). The liner does not crack or dry out my lips, it simply just turned into a stain without much texture left to it. I love how well it keeps my lipstick/lipgloss in place and it keeps it from feathering or bleeding.


It Cosmetics YLBB Your Lips But Better Waterproof Lip Liner Stain It Cosmetics YLBB Your Lips But Better Waterproof Lip Liner Stain It Cosmetics YLBB Your Lips But Better Waterproof Lip Liner Stain It Cosmetics YLBB Your Lips But Better Waterproof Lip Liner Stain It Cosmetics YLBB Your Lips But Better Waterproof Lip Liner Stain


It Cosmetics YLBB Your Lips But Better Waterproof Lip Liner Stain Swacthed
Swatch of It Cosmetics YLBB Your Lips But Better Waterproof Lip Liner Stain
It Cosmetics YLBB Your Lips But Better Waterproof Lip Liner Stain
Wearing It Cosmetics YLBB Your Lips But Better Waterproof Lip Liner Stain in Nude



Overall, another innovative product by It Cosmetics! If you are going to line your lips, why not do it with a multitasking liner that also primes the lips, acts as a reverse lip primer and long wear-lip stain. Plus, it’s packed with anti-aging ingredients!


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    Jennifer Wagner

    I never liked lip liners before because they were more like pencils and dark colors. This looks like something I might like.


    This looks awesome! I love lip liner but mine always comes off! Def need to check this out!

    Chrysa Duran

    It looks awesome! I love the natural look – seems like it would blend so well!

    Danielle S.

    What a great color on you! I have been using lip liner as a way to lengthen the time the color stays on my lips and I love your use of it. I’ll have to check this brand out a bit more.


    I love lip stains, but I hadn’t heard of this brand. I’ll have to check it out.


    I usually avoid lip liners because they smudge but if this one stays put, I’d give it a try!

    JadeLouise Designs

    I NEED one of these!!! I am always reapplying my lipstick because it never stays on. If this would help my color stay on, it would be so worth it!!


    Hmmmm…it just occurred to me that I have NEVER used lip liner. How is that possible? But, now, after seeing this, I feel like I need to start. LOL.


    Love products that serve more than one purpose.

    Jenna Wood

    I don’t use lip liner often, but I love that YLBB tackles multiple beauty needs, making it worth a second look!

    Lena B

    I so want to try it – haven’t had much luck with lip liner, but so want to try


    I almost never wear lipstick and have never actually used a lipliner (gasp)-Like you-when I do I prefer a creamy all over feel.

    Jenn Mitchell

    These look lovely. I don’t typically line my lips, but perhaps I should give it a try.


    I love the idea of multitasking your lips! Looks great!


    I am afraid of using stains, always have been. Liner seems less intimidating though.


    It looks very pretty and feminine


    I need to line my lips more, it makes so much difference!

    Jennifer Soltys

    I LOVE this neutral color. It’s just the perfect shade! Definitely going to look into this.


    I totally need that nude lip liner and love the natural colors.


    Oh, I love the natural color. I am not a huge fan of color on my lips, it always looks weird on me. This I could do.

    Amanda West

    I don’t wear lip color, mainly cause I’ve never found one that works for me. I could totally do this one, will check it out on my next makeup shopping trip.

    Liz @ A Nut in a Nutshell

    I have a hard time with lip color because I need ultra moisture, but this is a pretty color and as a liner, it probably would be great.

    Daisy Tremorev

    This looks pretty on you. I would love it in that neutral color.


    I love that color, very natural looking!


    I love it it looks very natural

    j. Merrill

    My Fiancee’s birthday is coming up and this is a helpful review for clueless guys like me who are looking for a present.


    I’m definitely all for subtle shades so these are right up my alley!

    Allyson Bossie

    You know, I don’t think there is a color you can’t wear! Your complexion is so flawless, you look gorgeous in every tone from browns, pinks, reds, mauve, you name it. I am currently slightly jealous 🙂


    I need a lip liner with staying power! As usual you look gorgeous and thanks for the suggestion!


    Looks great! Will have to try it!


    It looks very nice, though I don’t wear makeup, so I don’t know much about it.

    JoDee Mason

    I’ve just recently been wearing more lipstick and lip liner- I love how it adds a little more formal and dressy look by adding something so minor. I just wish the lipstick would stay on longer!

    Barb W.

    Looks great, I like the light color. Will keep in mind!

    Grace Hodgin

    Now I think this is a lip liner I would really like to try. I like the coverage it would give.


    Anything that is packed with antiaging ingredients is good in my book. 🙂

    Daisy Tremorev

    I like the pretty colors and that it helps with anti-aging!

    Melanie Roberts

    I love your makeup tips and products, this is another one that I really want to try, love the color

    Carlee C

    One of my biggest problems if the lip color fading. i like the idea of a long wear-lip stain.


    Back in the day. I used lip liner all the time. I guess you can say I grew out of wearing it. But I love this color and how it will stay on longer too. Great review!


    That lip stain is gorgeous!!!!

    Pal Raine

    Lipliner with staying power. Cool! Love to try this one.

    Saving Common Cents

    I really like that this is a multi-tasking lip liner! And, your lips look natural, yet full and colored! Love it!


    I’ve never had to use lip liner, I’m really just an eyeliner kind of girl 😉 But very nice review!


    this looks nice, and not to bright of a color


    beautiful colors. I love that this lip liner has so many great ingredients.

    Renae C.

    I don’t usually wear a lip liner, but those are beautiful colors!

    Heather Johnson

    Very pretty color. I like the waterproof-ness.